CREATIVE PROCESS / NOTE

One idea. Three pieces of content.

A small exercise in finding useful formats without forcing a brand-new idea every time.

Start with one question someone might ask you. For this exercise: “How do I make a graphic easier to read?” The answer can stay the same while the format changes.

Show it.

Make a short screen recording that removes extra elements from a crowded sample graphic. Focus on one visible change: a stronger headline, a clearer alignment, or more space.

Break it down.

Turn the same idea into a three-panel post: the original sample, the change you made, and the reason it helps. Label it as a demonstration if it isn’t a real project.

Write the takeaway.

Write a short note about the decision behind the change. “I removed two competing text styles so the headline became the first thing you notice.” A concrete decision is more useful than a generic design rule.

Keep each version useful on its own.

Reusing an idea works best when each piece gives its audience a complete thought. Adapt the opening and pacing for the format. Repetition becomes useful when it gives people another way to understand something.

Try it with your next small project: one demonstration, one breakdown, and one takeaway. Keep the version that communicates best, even if you choose not to publish all three.